Alvaro "Archaic" Ruiz
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Archaic is Flesh Eating Record's founder and visionary music producer. The young talent's music career began in Southern California; in the outskirts of L.A where many talents find their calling . He was in junior high school, banging drums for a garage band named Revolver. (Such young visions named themselves, of course, after a Beatles' album.) He made it his mission to dive into his passion of music and made it his own personal major. The young and gifted student studied rock, punk, jazz and classical, and became obsessed with the futuristic potential of so many things to explore with hip hop lyrics. The freedom of producing beats by using samples and sounds from any musical style and era became his specialty. He copped a cheap turntable to learn basic scratching, battled any MC who stepped to him in school, and started experimenting with any keyboard he could get his hands on.
After finishing high school in 2000 he began recording in earnest. He put together a few beat tapes and would put on blunted listening sessions for his friends. He eventually got up the courage to spit his lyrics on tape and recorded some proto-albums under the name Mechanical. You can hear some of these early Mechanical songs on his album "So Confused".
In Early 2001 he changed his name to Archaic and it stuck like his fingers on a keyboard. Knowing his sound was far too different from the norm to get on a label, he decided to start his own. He named it Flesh Eating Records after the skateboard company he had planned on starting years earlier. His first album under the name Archaic was dubbed, "The Last Level". Although this album was extremely rough around the edges, he knew he had created a sound that had never been heard before. He photocopied covers and burned a handful of discs to hand out to the crew.
Archaic would know during this time that the learning of his craft was yet to be completed, even while banging out beats non stop; so he continued to screw. He wanted to know the ins and outs, and everything in between, because this was his calling; his love. Archaic joined Orange Coast College in Costa Mesa, CA and began studying recording techniques and MIDI technology. Although he had access to a recording studio, Archaic chose to record his second album "Furious Orator" with the punk/diy mindset that defines his style to this day, and used his badass Tascam 4-track cassette recorder. Like his previous album he burned copies and photocopied covers to hand cd's out to friends and to anyone he thought would be interested in his dark hip hop masterpieces.
He thought of himself as a musical anomaly which no minds could wrap themselves around, but Archaic had earned his status. He began recording at a breakneck speed, quickly becoming one of the most prolific hip hop recording artists in history. He formed his first groups with Double D and Anubis and began recording albums as the Abominations and CM Zero.
Archaic also started performing at multiple shows solo, as well as jumping in part of different groups to spit his own verses. You can listen to his dozens of projects and group albums on this website and see music videos and footage from live performances in the video section. To this day he has recorded 19 full solo albums as well as a handful of instrumental albums. Two of his albums are double discs...damn homey! Since junior high he been the man homey!
Archaic has thousands of beats as well and hopes to use this website as a platform to find more artists to work with, and of course eventually sell beats to top artists in the industry. Like he spits on one of his tracks:
"Some people say that I should rhyme less, but I don't see how being rhymeless, can be a plus, not a minus..."
Stay tuned, Archaic has no plans of slowing down.